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To try and increase our presence in Northern Ireland this press release was sent to local newspaper and radio stations on the 25th September.

North Down businessman targets ‘home run’ with American Sports merchandise

An innovative online business based in Bangor has taken both the English and Scottish markets for American sports merchandise by storm and now aims to attract a strong customer base within Northern Ireland.

Since its launch over a decade ago, UK American Sports Store (www.ukamericansportsstore.co.uk) has grown from an initial modest £100 investment into a successful business venture pioneered by entrepreneur Cameron McKay.

Ahead of a series of highly anticipated NFL games to be held at Wembley Stadium this Autumn & an NBA match in London’s 02 Arena in the new year, UK American Sports Store provides a ‘one-stop-shop’ for American Sports enthusiasts.

Speaking about business performance which has seen strong sales growth in the past 6 months, Cameron says: “The popularity of American Sports has surged in the UK and Europe over the past 10 years and I feel the time is right to target local sports enthusiasts in Northern Ireland. With our Belfast Giants ice hockey team, the Carrick Knights and Belfast Trojans American Football teams as well as an established local basketball scene, I believe there’s excellent sales potential here.”

Cameron says that what started as a personal interest hobby has now grown into a profitable business enterprise:

“I put this down to the accessibility of American Sports worldwide as well as the unique energy and excitement each team offers – every game captures your imagination and gets the audience completely involved in the whole spectacle of the occasion.”

UK American Sports Store offers the customer a complete selection of American sports merchandise*. Whether its Dallas Cowboys game jerseys, Chicago Bulls swingman jerseys or New York Yankees player uniforms, UK American Sports Store supplies merchandise from all of the main American Sports associations.

Excellent customer service and a user-friendly website are at the core of Cameron’s business approach: “I want to make my customer’s experience as hassle-free as possible and have invested in an engaging and informative online store which has successfully established a regular customer base and is attracting new business as local interest in the American Sports industry continues to grow.

“I’m now looking forward to a busy Autumn- Winter ahead of some major American sports events heading to the UK. This Christmas is set to be our busiest sales period to date and we expect our Northern Ireland customer base to grow significantly during this time.”

For further information on UK American Sports Store click www.ukamericansportsstore.co.uk.